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Event scheduling and booking platform

A digital platform that enables users to schedule and book events online, offering tools for event management and planning, aimed at event organizers, planners, and participants

Overall Viability
8
Market Need
8.5
User Interest
7.8
Competitive Landscape
6.5
Monetization Potential
7.2

Keyword Search Analysis

Keyword Monthly Search Volumes

KeywordAvg SearchesDifficultyCompetition
event scheduling platform14051MEDIUM
online booking system990046MEDIUM
event management tool440032LOW
book events online32014LOW
event planning software360043MEDIUM
online booking platform48036MEDIUM
event scheduling solution100LOW
event management software1210037MEDIUM

Problem Statement

Reddit discussions reveal several significant challenges event organizers and participants face with existing event scheduling and booking platforms:

Target Audience Insights

Based on Reddit discussions, the target audience for an event scheduling and booking platform includes:

Demographics:

  • Event Organizers: Typically aged 30-55, ranging from individual planners to professional firms.
  • Event Participants: Broad demographic, often aged 18-45, tech-savvy and accustomed to using digital platforms for various services.

Interests:

Behaviors:

Common Themes and Sentiments:

  • Simplicity and Reliability: Users emphasize the need for straightforward, reliable software without unnecessary complications or failure points.
  • Integration Capabilities: A significant portion of discussions underscores the necessity for platforms that integrate well with other tools and services, facilitating smoother operations.

Competitive Analysis

Key Competitors:

  1. Eventbrite
  2. Cvent
  3. Ticket Tailor
  4. Whova
  5. Sched

Competitors' Strengths and Weaknesses

CompetitorStrengthsWeaknesses
EventbriteWidely recognized, easy-to-use interface, integrated ticketing, versatile for small and large events.Service fees can be high, limited customization for free tier users.
CventComprehensive event management features, strong integration capabilities, data analytics, and reporting.Expensive, more suited for large-scale events which makes it less attractive for small event organizers.
Ticket TailorNo ticket fees, customizable branding, user-friendly interface.Limited features compared to larger competitors, mostly suitable for small to medium-sized events.
WhovaAll-in-one event management with networking opportunities, mobile app with interactive features.Can be overwhelming for smaller events due to its extensive list of features, comparatively expensive.
SchedExcellent for schedule management, intuitive interface, seamless integration with calendars and collaborative tools.Limited ticketing options, more focus on conference-type events which limits use for diverse event types.

Business Model

Potential Ways to Monetize:

  • Subscription Plans: Tiered subscription model offering basic free access and multiple premium plans for advanced features.
  • Service Fees: Charging a small percentage on ticket sales or a fixed fee per event booking.
  • Add-Ons and Customization Services: Offering additional paid services such as enhanced customization options, advanced analytics, or integrations with other business tools.

Cost Structure:

  • Development Costs: Costs involved in creating and maintaining the software.
  • Marketing and Sales: Expenses related to promoting the platform and expanding the user base.
  • Customer Support: Providing robust support to users, including training and technical assistance.
  • Operational Costs: Hosting, server maintenance, and other infrastructure-related expenses.

Partnerships and Resources:

  • Payment Gateways: Integration with reliable payment processors like Stripe or PayPal.
  • Technology Partners: Collaborations with other software vendors for better integration capabilities.
  • Marketing Partners: Partnerships with event management firms or digital marketing agencies to enhance outreach efforts.

Minimum Viable Product (MVP) Plan

Core Features:

  1. Event Scheduling: Easy scheduling with options to set recurring events.
  2. Ticketing System: Integrated ticketing with customizable options.
  3. User Interface: Intuitive and user-friendly interface with minimal learning curve.
  4. Payment Integration: Secure and multiple payment options.
  5. Notifications and Reminders: Automated notifications for event reminders and updates.

High-Level Timeline and Milestones:

  • Month 1-2: Research and Planning.
  • Month 3-5: Development of Core Features.
  • Month 6: Alpha Testing with a select group of users.
  • Month 7: Implement feedback and make necessary adjustments.
  • Month 8: Soft Launch and Beta Testing.
  • Month 9: Full Launch and Marketing Campaign.

Metrics to Measure MVP Success:

  • User Retention Rate: Tracking how many users continue to use the platform over time.
  • Customer Satisfaction: Feedback via surveys and support inquiries.
  • Revenue Metrics: Subscription sign-ups and transaction volumes.
  • System Performance: Monitoring system reliability and performance during peak times.

Go-to-Market Strategy

Introduction to the Market:

  1. Beta Program: Initial beta release to collect user feedback and make final adjustments.
  2. Launch Event: Hosting an online launch event to showcase platform features.

Marketing and Sales Strategies:

  • Search Engine Optimization (SEO): Optimizing website and content to rank higher on search engines.
  • Content Marketing: Creating content around event management best practices and SEO-optimized blog posts.
  • Social Media Campaigns: Leveraging social media platforms for targeted ads and user engagement.
  • Referral Program: Incentivizing current users to bring in new users.

Primary Channels to Reach Target Audience:

  • Digital Advertising: Utilizing Google Ads and social media ads (Facebook, LinkedIn) to reach potential users.
  • Partnerships and Sponsorships: Collaborating with event organizers and influencers in the event management industry.
  • Email Marketing: Regular newsletters and promotional emails to keep users engaged and informed.

This thorough approach leverages user insights, competitor analysis, and strategic planning to build a robust business model for a new event scheduling and booking platform.

Relevant Sources

Event Scheduling Tools

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Social Media Scheduling Scheduling Tools

r/podcasting - July 18, 2024

I am looking for the best social media scheduling tool for a 1 man shop with very little money. I do not need all the whistles, just the basic scheduling function.

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Gant Chart Scheduling Tools

r/ConstructionManagers - June 19, 2024

I'm working for a small general contractor that has 1 Project Manager and 3 Superintendents. We do residential and light/ medium commercial work. The project manager currently does not have a good scheduling tool.

Event Management Platforms

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DEBATE/EVENT SCHEDULE

r/Destiny - May 26, 2024

UPDATED | June.07.2024 | If you have any info/links, or suggestions, please post below. **for new changes*

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FEBRUARY EVENT SCHEDULE

r/ClashOfClans - January 31, 2024

If these skins are actually that good in game I'll have to spend some money

Event Booking Experience

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October digital events links are up!

r/Sephora - October 7, 2023

FYI: people drop their registrations all the time, especially nearing the event day -- sometimes even an hour before it starts. check back often if you really want in.

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Digital Events are now 250 points

r/Sephora - January 4, 2024

Well, got this confirmation from the official Sephora IG today. I'm really disappointed, I was planning to attend more events this year. No doubt that the event gifts are still samples too.

Event Planning Tools

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Event Planning App for Friends: The Ultimate Tool for Organizing Social Gatherings - Game Night Mastery

r/GameNightMastery - May 17, 2024

Post Date: 4/29/2024, 1:17:41 AM

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AI planner: AI tool for efficient event scheduling in Google Calendar.

r/Python - May 25, 2024

Post Date: 5/26/2024, 1:42:43 PM

Event Organizing Tips

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r/u_temowaqanivalu - May 22, 2024

Advocate for stronger NCD policies by engaging with leaders, organizing events, using social media, collaborating with organizations, and educating your community. Let's make a difference together! 💪🌍