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League of Legends coach

A service offering personalized coaching and training for players of League of Legends to help them improve their skills, strategies, and overall performance in the game

Overall Viability
7.5
Market Need
8.5
User Interest
7.5
Competitive Landscape
6
Monetization Potential
8

Keyword Search Analysis

Keyword Monthly Search Volumes

KeywordAvg SearchesDifficultyCompetition
league of legends coach990023LOW
improve gaming skills400LOW
esports coaching19007LOW
online gaming tutor10N/AN/A
valorant coaching990021LOW
lol coaching990023LOW
valorant coach540024LOW
overwatch coaching10007LOW

Problem Statement

League of Legends (LoL) players often face difficulties in improving their skills, strategies, and overall performance due to the high level of competition and the complexity of the game. Many Reddit users highlighted that new players are confronted with smurfs, trolls, and toxic behavior from the early stages, making it challenging for them to enjoy and improve in the game source.

Specific Issues Mentioned by Reddit Users

  1. Smurfs and Toxicity: New players often encounter experienced players (smurfs) in low-level games, leading to a highly competitive and toxic environment that diminishes their enjoyment and potential for improvement source.
  2. Lack of In-Game Guidance: The game lacks comprehensive tutorials and explanations for new players, leaving them to figure out complex mechanics, item builds, and strategies on their own source.
  3. Inconsistent Coaching Quality: The variance in coaching quality and high rates for professional coaching services make it difficult for players to find reliable and affordable guidance source.

Existing Solutions and Their Limitations

  • Free Coaching Services: Some platforms offer free coaching but often lack depth, consistency, and personalized feedback. The quality varies widely, and they may not address individual player needs effectively.
  • Professional Coaching Services: These are effective but can be prohibitively expensive for many players. Rates can go up to $100/hr or more, which is not affordable for casual players source.

Target Audience Insights

Demographics

  • Age: Most players fall within the 16-30 age range, with a significant number of younger players (teenagers and early 20s).
  • Gender: Predominantly male, but there is a growing number of female players and diverse gender identities.
  • Location: Players are globally distributed with high concentrations in North America, Europe, and parts of Asia.

Interests and Behaviors

  • Gaming Habits: Players often engage in long gaming sessions and participate actively in discussions on forums like Reddit.
  • Learning Preferences: There is a preference for interactive and engaging learning formats, such as video tutorials, live coaching sessions, and community feedback.

Common Themes and Sentiments

  • Desire for Improvement: Players are highly motivated to improve but feel overwhelmed by the steep learning curve.
  • Community Issues: Many express frustration with the toxic community and the impact it has on their gaming experience.
  • Accessibility and Affordability: There is a strong demand for affordable and accessible coaching services that cater to different skill levels.

Competitive Analysis

Key Competitors

CompetitorStrengthsWeaknesses
Summon Coaching- Offers one-on-one coaching- Expensive rates (up to $100/hr)
- Experienced coaches- No community support
Skill Capped- Comprehensive video tutorials- Lack of personalized feedback
- Affordable subscriptions- Impersonal approach
U.gg and OP.GG- Provides statistical insights and builds- No coaching or personalized strategies
- Free to use- Limited interactive content
League Coaching Grounds- Extensive coaching programs- Newer platform with less established reputation
- Vibrant community and events- Dependency on coach availability

List of relevant Reddit discussions gathered during the analysis.

Business Model

Monetization Strategies

  1. Subscription Model: Offer monthly subscriptions that provide access to a range of coaching services, tutorials, and community events.
  2. Tiered Coaching Plans: Create different tiers for personalized coaching, from basic group sessions to premium one-on-one coaching.
  3. Ad-Based Revenue: Incorporate non-intrusive ads on the platform to subsidize costs and offer free or discounted services.

Cost Structure

  • Platform Development: Initial setup, ongoing maintenance, and feature updates.
  • Coach Salaries: Compensation for professional coaches and support staff.
  • Marketing and Promotions: Outreach campaigns, partnerships, and promotions to attract new users.

Partnerships and Resources

  • Gaming Communities: Collaborate with prominent League of Legends communities on Discord, Reddit, and other social platforms.
  • Professional Coaches: Recruit experienced and certified coaches to ensure high-quality instruction.
  • Esports Organizations: Partner with esports teams for exclusive training programs and sponsorship opportunities.

Minimum Viable Product (MVP) Plan

Core Features

  1. Personalized Coaching: One-on-one and group coaching sessions tailored to the player's skill level.
  2. Interactive Tutorials: Video tutorials and live Q&A sessions to address common challenges.
  3. Community Engagement: Forums, discussion boards, and community events to foster a supportive learning environment.

Timeline and Milestones

PhaseMilestoneTimeline
Phase 1Platform Development3 months
Phase 2Recruit Coaches and Launch Beta2 months
Phase 3Marketing and Community Building2 months
Phase 4Official Launch1 month

Success Metrics

  • User Sign-Ups: Number of new users registering monthly.
  • Engagement Rates: Frequency of user interactions, session duration, and community participation.
  • Customer Satisfaction: Feedback from users regarding the quality of coaching and overall experience.

Go-to-Market Strategy

Introduction to the Market

  • Soft Launch: Initiate a beta launch with limited access to gather feedback and make necessary adjustments.
  • Feedback Loop: Actively collect and implement feedback from early users to refine the product.

Marketing and Sales Strategies

  • Influencer Partnerships: Collaborate with popular LoL influencers and streamers to promote the service.
  • Content Marketing: Produce high-quality content, such as blogs, video tutorials, and webinars, to drive organic traffic.
  • Referral Programs: Implement a referral program to incentivize satisfied users to bring in new members.

Channels for Reaching the Target Audience

  • Social Media: Leverage platforms like Reddit, Twitter, and YouTube for targeted advertisements and community engagement.
  • Gaming Platforms: Advertise through popular gaming forums and websites frequently visited by LoL players.
  • Email Marketing: Utilize email campaigns to keep potential and existing customers informed about new features, events, and promotions.

By addressing the common challenges faced by LoL players and providing a comprehensive, affordable coaching service, this business aims to stand out in the competitive landscape and foster a supportive community of dedicated gamers.

Relevant Sources

Coaching Experiences and Insights

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[Source] JDG head coach Homme announces temporary retirement from League of Legends competitive scene

r/leagueoflegends - November 11, 2023

JDG head coach just announced that he will be taking a break from League of Legends competitive scene after heartbreaking loss to T1.

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League of Legends coach explains unorthodox champion pick

r/LivestreamFail - August 19, 2018

Perfectly clipped and perfect title. Clip chimps take notes.

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[Evil Geniuses] An update on our League of Legends Coaching Staff

r/leagueoflegends - October 26, 2022

EG releases Rigby, Artemis, Turtle, and ZzLegendary. An interesting move for sure, considering they already released Peter Dun and this roster/coaching staff led to an LCS win + worlds contention.

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Is Daeny the biggest fraud coach in League of Legends?

r/leagueoflegends - October 23, 2022

I've never seen someone get carried so hard by his one World's title than this guy has. He wins one domestic and World's title with Damwon and has the best top laner, jungler, and midlaner in the world.

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TSM coach Bjergsen loving League of Legends.

r/leagueoflegends - September 15, 2021

Graves not killing Diana is the biggest surprise of the play.

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KeSPA Announces Head Coach of League of Legends for Asian Games 2022

r/leagueoflegends - March 25, 2022

"Kkoma" Jung-gyoon Kim has been selected to lead Korea's League of Legends team for the 2022 Hangzhou Asian Games.

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r/leagueoflegends - November 12, 2023

Pretty sure he was supposed to take time off last year since he had a child but delayed it. Don't see a reason to continue now even if they won, the roster wasn't going to stick together.

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r/leagueoflegends - October 27, 2022

Dev players, build top roster, win a split, go to worlds, get fired. Actually crazy how rough coaches have it in LCS. Best staff by a mile getting dropped is turbo confusing.

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r/leagueoflegends - May 15, 2015

There was recently a great debate on SI about the virtues of an aggressive risk taking style such as fnatic currently runs, vs. an SKT-style passive/efficient play style.

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r/leagueoflegends - March 25, 2022

Team has to be Kiin- Best Lck toplaner for a while- the shy is too wild Canyon- No need to explain Faker- Might not be as good as rookie/chovy individually. But the best enabler league has seen.

Improvement Tips and Strategies

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Seeking Guidance to Improve in League of Legends

r/leagueoflegends - November 11, 2023

Dear esteemed League of Legends community, I hope this message finds you well. As a passionate player eager to enhance my skills in the game, I humbly seek your expertise.

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The Comprehensive Guide to Improvement in League of Legends

r/summonerschool - June 29, 2018

I'm Draxyr, the author of the front-page comprehensive guide to ranked in Season 8. A brief introduction about myself: Hi, I'm Draxyr, a Masters top laner. I play fighters, mainly Camille/Riven/Irelia.

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Translation of Dopa's advice in climbing elo and improving League of Legends.

r/leagueoflegends - May 10, 2017

Stop playing for a week after a patch, let it simmer down, let other people find what's best. Claims he never discovered anything new, but rather became good at playing what was good.

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The realization of how much work and effort it takes to improve at League of Legends

r/summonerschool - March 30, 2023

Playing the ADC Role, I was blaming my team for stealing my farm, blaming my support for stupid plays and my junglers who picked up fights when I was at base. Now I have a new perspective.

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Personal League of Legends Training Plan

r/summonerschool - April 12, 2018

We want to help the community to get better by building a personal three-week training program for gamers. The program will be assembled for each gamer by high ranked experienced gamers.

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r/leagueoflegends - November 11, 2023

Hi! Great post. If you’re ever unsure, the best first step to improve is to practice CSing and understand the game mechanics. Consistency counts the most.

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r/summonerschool - February 3, 2018

Anyone else feel clickbaited by the “weird trick” title? Still, the content was decent. Sometimes simple advice like “actually play” really resonates.

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r/leagueoflegends - May 10, 2017

Transcript for those at work: Stop playing for a week after a patch, let it simmer down, let other people find what's best. Play optimal champs with optimal builds.

Industry and Community Discussion

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A league of legends pro player talks about a racist experience with a coach and the combination of reddit + gamers + racism doesn't mix well

r/SubredditDrama - May 8, 2022

The thread sorted by controversial. Darshan told the story of that one time when coach Chris gave everyone on the team a bag with their name, but his had 'brown snowflake'.

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Sources: @FNATIC will sign @YamatoMebdi as their new head coach, marking his return to coaching in Europe ahead of the 2021 season.

r/leagueoflegends - November 12, 2020

YamatoCannon became the first Westerner to coach a League of Legends team in South Korea when he joined SANDBOX Gaming.

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r/leagueoflegends - October 23, 2022

As a Sixers fan the Doc Rivers side swipe was unexpected but very valid…

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r/leagueoflegends - November 12, 2020

If @G2esports and @Cloud9 can reach a buyout agreement for @G2Perkz, Mithy could end up an assistant coach for C9.

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r/summonerschool - April 13, 2018

He raised me to Diamond during the 2021 season, giving me the opportunity to improve in the competitive scene.